Aplikasia: Jurnal Aplikasi Ilmu-ilmu Agama

PENDAMPINGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM BATIK DI DUSUN PIJENAN

Mon, 30 Jun 2025 00:00:00 +0700

Abstract - Digital marketing strategies are crucial factors in improving the competitiveness of MSMEs in the era of globalization. Dusun Pijenan, a batik producer in Bantul Regency, faces challenges in marketing its products. Reliance on conventional marketing methods has limited the market reach of batik MSMEs in Dusun Pijenan. Currently, 80% of batik MSME sales in Dusun Pijenan rely on resellers, while only 20% come from direct buyers. This situation results in lower selling prices to resellers, thereby limiting business revenue. Therefore, a digital marketing training and mentoring program has been designed to assist batik MSMEs in Dusun Pijenan in optimizing digital technology to enhance market potential and competitiveness. This mentoring activity uses the Participatory Action Research (PAR) method, which directly involves MSME actors in the planning and implementation of digital marketing strategies. Several factors, such as limited technological knowledge, difficulties in managing digital marketing accounts, and a lack of personnel to manage digital platforms, pose challenges that need to be addressed during the mentoring process. The results of the activity showed a significant increase in visibility and customer interaction through the creation of digital marketing platforms, such as Instagram and WhatsApp Business. Additionally, the growth in online visitors from the creation of digital platforms was successfully implemented by the seven batik MSMEs in Dusun Pijenan. This mentoring program demonstrates that digital marketing can enhance the market potential and competitiveness of MSMEs in a sustainable manner.

SPIRITUALITAS SOSIAL DAN BUDAYA JAWA DALAM MEMBANGUN WISATA DESA: STUDI KASUS DESA NGAWONGGO, JAWA TIMUR

Mahatva Yoga Adi Pradana — Mon, 30 Jun 2025 00:00:00 +0700

The research aims to find propositions in linking aspects of spirituality with the social environment. This action is carried out on the model of the development of tourist destinations in Javanese culture. Tourists have an important role in running the tourism village business sector. This behavior is certainly based on patterns and actions in regulating the mechanism of running village tourism. The existing form of village tourism makes tourists must have interesting characteristics to survive. Until finally this form of tourism development follows the approach of Javanese tradition by emphasizing attitudes that are supported by spirituality. This research uses a qualitative approach, by conducting in-depth interviews with tourists. Tourists have mental strength in making traditions a model of tourism development. Various motives and benefits have been obtained by tourists. Until researchers found a pattern of relationships that make this tour develop quickly during the Covid-19 pandemic. Thus, the results obtained in this study are expected to make a theoretical contribution related to the model of tourism village development that has strong Javanese cultural characteristics. Social spirituality becomes a bridge in the realm of thought of tourists in moving the values of religion then implemented in the development of social values. To give rise to a new concept in interpreting the thoughts of tourists and social actions carried out. In addition, researchers also get three values of social spirituality used, namely, Trust, Believe, and Sincere.

PENDAMPINGAN PIRT DONAT SINGKONG UNTUK KOMUNITAS IBU-IBU DI KAMPUNG CAHAYA, JAKARTA

Asep Maksum, Nadya Mara Adelina, Anggun Pratiwi, Aisyah Arsyad — Tue, 15 Apr 2025 00:00:00 +0700

In 2023, community service activities in Kampung Cahaya faced challenges in producing cassava donuts. Specifically, the donuts were not durable, lacked a distribution permit (P-IRT number), and were being marketed in a limited manner. To address these issues, it is essential to develop more standardized product innovations that are both feasible for production and suitable for sale. The proposed solution is to obtain a P-IRT permit for the women of Kampung Cahaya Village to standardize their cassava donut products. This initiative aims to assist these women in meeting product standards by using packaging labels that comply with regulatory requirements and ensuring that their production facilities meet all necessary inspection criteria. The implementation of this community service project involves two main stages: (1) Development of the knowledge and skills of women regarding effective processing systems and standards for frozen cassava donuts, and (2) Training on food safety and product permitting. The outcomes of these community service activities have led to improvements in the standardization of donut products, including the use of compliant packaging labels and enhancements in production techniques and facilities to meet established standards.

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Hasil kegiatan pengabdian masyarakat pada tahun 2023 pembuatan produk donat singkong di Kampung Cahaya terdapat kendala yaitu produk donat yang tidak tahan lama dan belum memiliki izin edar (nomor P-IRT) serta masih dipasarkan secara terbatas. Untuk itu diperlukan inovasi produk yang lebih terstandar untuk layak diproduksi dan layak dijual. Solusi yang ditawarkan adalah pembuata izin P-IRT donat singkong untuk Ibu-Ibu di Kampung Cahaya. Tujuan dari kegiatan ini adalah memberikan pendampingan kepada Ibu-Ibu di Kampung Cahaya dalam standarisasi produk donat singkong dengan penggunaan label kemasan yang telah memenuhi kriteria label serta hasil pemeriksaan sarana produksi yang telah memenuhi standar persyaratan yang ditetapkan. Pelaksanaan abdimas pendampingan pengurusan P-IRT di Kampung Cahaya dilakukan dalam 2 tahap utama, yaitu (1) Pengembangan kualitas dan wawasan SDM Ibu-Ibu mengenai sistem dan standar pengolahan produk donat singkong frozen yang baik, (2) pelatihan keamanan pangan dan izin produk. Hasil pelaksanaan kegiatan Abdimas pendampingan pengurusan P-IRT memberikan perubahan standarisasi produk donat dengan penggunaan label kemasan yang telah memenuhi kriteria label dan perubahan teknik sertal sarana produksi yang telah memenuhi standar persyaratan yang ditetapkan.

PENERAPAN TROLI ANGKUT ERGONOMI PADA PEMINDAHAN BAHAN BAKU ADONAN BATA MERAH DI UMKM KALIWUNGU KUDUS UNTUK MENINGKATKAN PRODUKTIVITAS

Vikha Indira Asri, Adhie Prayogo, Dina Lusianti — Mon, 30 Jun 2025 00:00:00 +0700

Government support and related parties is very necessary for MSMEs who often face challenges such as limited capital, market access and technology, to increase competitiveness and sustainability.. The application of ergonomic technology in the production process can increase efficiency and productivity, especially in small and medium industries (SMEs). This PKM aims to implement ergonomic trolleys in the red brick making process at UMKM Kaliwungu, Kudus, in order to reduce physical workload and increase productivity. The method used in this PKM uses a quantitative method by providing assistance and counseling on ergonomic aspects in the design of production aids through four stages, namely partner situation analysis, partner problem identification, PKM implementation and evaluation of PKM implementation. The results of the study showed that the use of ergonomic trolleys was able to increase the efficiency of transporting raw materials by 27.59% and reduce the risk of injury due to repetitive manual activities. In addition, productivity increased by 38.15% after the implementation of ergonomic trolleys. Positive impacts were also felt by workers who claimed to be more comfortable and less tired while working

PENGEMBANGAN TAMAN WANASUTAN ASRI DUSUN SEMBEGO MAGUWOHARJO MELALUI TEKNOLOGI DIGITAL UNTUK EDUKASI DAN REKREASI

Rizki Nur'Allam Dini Al Islami — Mon, 30 Jun 2025 00:00:00 +0700

The development of community-based tourism villages in Sembego Village, Maguwoharjo, Sleman Regency, is a strategic effort to optimize local potential while improving the welfare of the community in a sustainable manner. A key focus is to enhance the community's digital literacy through socialization, education programs, and the creation of a village website as an information and promotional tool. This website is designed to provide complete information about Taman Wanasutan Asri Tourism Village, including tourist attractions, facilities, and events, while expanding marketing networks through digital platforms. The implementation method includes identifying environmental issues, selecting priority solutions, and involving the community in every stage. This program is expected to have a positive impact by improving the community's digital skills, strengthening their understanding of community-based tourism, and creating an inclusive and sustainable tourism ecosystem. With this development, Sembego Village is expected to become a competitive tourism destination that contributes positively to the local economy and serves as an inspiring model for other tourism villages in Indonesia.

SOSIALISASI PARENTING: STRATEGI DAN PERSIAPAN MEMILIH SEKOLAH KE JENJANG SELANJUTNYA

Dj Tekhen Hadi Pramudya Hadi — Mon, 30 Jun 2025 00:00:00 +0700

Parenting socialization is a strategic step in supporting optimal early childhood development, especially in the aspects of physical, emotional, focus ability, and social interaction. This activity aims to increase parents' understanding of their roles and responsibilities in educating children in the home environment. The socialization program was held at Permata Hati Kindergarten, Pagentan, Singosari, Malang, involving 58 participants consisting of 55 women and 3 men, aged between 25 and 45 years. The materials presented included guidance on choosing the right school, effective communication techniques, emotional management, educational games that train children's focus and motor skills, and learning strategies that are fun and in accordance with the child's developmental stage. Through this activity, parents gained knowledge to choose educational institutions that match their children's interests and potential, manage emotions positively, monitor children's growth and development holistically, and strengthen the synergy between the role of family and school institutions in creating a conducive and supportive learning environment for children.

PELUANG BISNIS SHOPEE AFFILIATE: MENGUBAH HOBI BELANJA ONLINE JADI CUAN

Novita Ayu Domara, Maulana Akbar, Mohammad Fatahillah Fauzil Adhim — Mon, 30 Jun 2025 00:00:00 +0700

Shopee Affiliate is an affiliate program that offers opportunities for young people to generate income through product promotion on the Shopee e-commerce platform. This article aims to analyze the potential of Shopee Affiliate as an easily accessible and relevant digital business solution for the younger generation. The method used in this article is an observation and evaluation of the Shopee Affiliate socialization and training seminar held for the target group of youth in the local community. The discussion covers the basic concept of Shopee Affiliate, registration steps, effective promotion strategies, and the benefits of this program for participants. Based on the training results, it was found that Shopee Affiliate is able to provide business opportunities without large capital with high time flexibility. The conclusion of this article confirms the importance of practice-based training to help young people understand and optimize the Shopee Affiliate program as a sustainable digital economy opportunity.

IMPLEMENTASI NILAI-NILAI ISRA' MI'RAJ DALAM KEGIATAN LOMBA MAHASISWA KKM DI MASYARAKAT DESA KALIREJO

Adinda Avrilie Wiwik — Mon, 30 Jun 2025 00:00:00 +0700

Isra' Mi'raj is an important event in Islam that contains spiritual and moral values. To commemorate Isra' Mi'raj 1445 H, KKM group 50 UIN Malang students conducted activities in Kalirejo Village as a form of community service. This activity includes competitions for adhan, iqomah, colouring, memorising short surahs, and quiz, aiming to improve children's religious understanding and character. This activity involved students as committees and judges and receiving support from the community. The results showed an increase in religious understanding and interaction between students and the community, as well as a positive impact on community empowerment.

PENDAMPINGAN PENGAJARAN TAJWID DAN FASHOHAH SERTA PENGUATAN MODERASI BERAGAMA DI TPQ AL-KHIDMAH DAN AL-IKHLAS

Lailatul Maghfiroh Zain — Mon, 30 Jun 2025 00:00:00 +0700

Abstract - This research is a portrait of the dedication of students participating in KKM 61 UIN Maulana Malik Ibrahim Malang in assisting the learning of tajweed and fashohah at TPQ al-Khidmah and TPQ al-Ikhlas. The main purpose of this activity is to improve the ability to read the Qur'an properly and instill religious moderation values to students from an early age. Through interviews, observations, and documentation methods, it was found that there are still many students who have difficulty reading the Qur'an according to the rules of tajweed, while the limited teaching staff is the main challenge in the learning process. As a solution, KKM students apply an integrated teaching method that combines tajweed and fashohah learning, as well as strengthening religious moderation to close the mentoring process. The results of this assistance show an increase in fluency in reading the Qur'an and the santri's understanding of moderate religious attitudes. The program was closed with Isra Mi'raj commemoration activities and khotmil Qur'an prayers as a form of strengthening religious values. This research emphasizes the importance of early Islamic education in forming a generation that is not only proficient in reading the Qur'an, but also has a balanced and tolerant understanding of religion.

Keywords: TPQ Mentoring, Tajweed, Fashohah, Religious Moderation.

Abstrak - Penelitian ini merupakan potret pengabdian mahasiswa peserta KKM 61 UIN Maulana Malik Ibrahim Malang dalam mendampingi pembelajaran ilmu tajwid dan fashohah di TPQ al-Khidmah dan TPQ al-Ikhlas. Tujuan utama dari kegiatan ini adalah meningkatkan kemampuan membaca Al-Qur’an dengan baik serta menanamkan nilai-nilai moderasi beragama kepada santri sejak dini. Melalui metode wawancara, observasi, dan dokumentasi, ditemukan bahwa masih banyak santri yang mengalami kesulitan dalam membaca Al-Qur’an sesuai kaidah tajwid, sementara keterbatasan tenaga pengajar menjadi tantangan utama dalam proses pembelajaran. Sebagai solusi, mahasiswa KKM menerapkan metode pengajaran terpadu yang mengombinasikan pembelajaran tajwid dan fashohah, serta penguatan moderasi beragama sebagai penutupan proses pendampingan. Hasil dari pendampingan ini menunjukkan adanya peningkatan dalam kefasihan membaca Al-Qur’an serta pemahaman santri mengenai sikap beragama yang moderat. Program ini ditutup dengan kegiatan peringatan Isra Mi’raj dan doa khotmil Qur’an sebagai bentuk penguatan nilai-nilai keagamaan. Penelitian ini menegaskan pentingnya pendidikan Islam sejak dini dalam membentuk generasi yang tidak hanya mahir dalam membaca Al-Qur’an, tetapi juga memiliki pemahaman agama yang seimbang dan toleran.

Kata Kunci: Pendampingan TPQ, Tajwid, Fashohah, Moderasi Beragama.

PEMANFAATAN CANVA UNTUK PENINGKATAN KEMAMPUAN GURU PAUD DALAM PENANAMAN NILAI MORAL AGAMA PADA ANAK USIA DINI

Rohita Rohita, Suwardi, Dody Haryadi — Tue, 15 Apr 2025 00:00:00 +0700

Instilling religious and moral values in early childhood education is a critical responsibility of educators. Teachers play a central role in presenting concrete and engaging media to help children comprehend these values effectively. However, the utilization of technology as a tool to develop learning media embedded with religious and moral content remains underutilized. This study addresses this gap by enhancing the ability of PAUD teachers to use the Canva application in creating storybooks with religious and moral themes. The activity employed a series of methods, including socialization, training, mentoring, assignments, and continuous support, to equip teachers with the necessary skills. The results demonstrated significant improvements in two key areas: (1) teachers' ability to create storybooks based on religious and moral values, as reflected in titles such as Allah is Most Merciful, Honesty is Cool, Helping Friends, and Rain of God's Grace, and (2) their proficiency in utilizing the Canva application for creative learning media development. This initiative highlights the potential for technology integration in fostering innovative and engaging methods of instilling moral and religious values. It is anticipated that this enhanced capability will contribute to more effective, technology-based pedagogical practices, making value-based learning enjoyable and impactful for children.

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Menanamkan nilai agama dan moral kepada anak didik menjadi tanggungjawab pendidik. Guru memegang peranan penting dalam menghadirkan media konkrit dan menarik untuk membantu anak memahami berbagai materi secara efektif. Masalah yang teridentifikasi adalah rendahnya pemanfaatan teknologi sebagai alat untuk membuat media pembelajaran dengan konten nilai Agama dan moral. Tujuan dilakukannya kegiatan ini adalah untuk meningkatkan kemampuan guru PAUD dalam memanfaatkan aplikasi Canva dan meningkatkan kemampuan guru membuat cerita dengan konten nilai agama moral untuk anak usia dini. Metode yang digunakan adalah sosialisasi, pelatihan, pendampingan, penugasan, dan keberlanjutan. Hasil yang diperoleh menunjukkan adanya peningkatan kemampuan guru PAUD dalam dua (2) indikator yaitu peningkatan kemampuan membuat buku cerita berbasis nilai agama moral terlihat dari karya yang dihasilkan dengan judul: Allah Maha Penyayang; Jujur itu Keren; Menolong Teman; dan Hujan Karunia Allah; dan peningkatan kemampuan memanfaatkan aplikasi Canva yang dimiliki oleh seluruh peserta. Peningkatan kemampuan ini tentu diharapkan akan memberikan dampak pada kemampuan guru menghadirkan pembelajaran berbasis teknologi dalam menanamkan nilai-nilai agama moral dengan cara yang menyenangkan dan inovatif.