Blue Ocean Strategy for Preserving Javanese Script through Islamic Education Management
DOI:
https://doi.org/10.14421/hjie.2024.42-07Keywords:
Blue Ocean, Islamic Education Management, javanese Script, Javanese Language, Boarding SchoolAbstract
Abstract: This study explores the application of the Blue Ocean Strategy in preserving the Javanese script through educational institutions. In this context, the strategy is utilized to develop a new, more effective approach to increasing students' interest in learning the Javanese script. A qualitative methodology is employed, with interviews serving as the primary instrument to assess students' awareness and responses to the implemented learning methods. The findings indicate that the methods used in the examined educational institution are more accessible and comprehensible for students compared to traditional Javanese script instruction commonly practiced in elementary to high schools. This conclusion is based on interview data showing heightened student interest in the Javanese script as a result of a more innovative and adaptive teaching approach. Although the study does not report a specific increase—such as 35% or 40%—in interest, the interviews suggest that the implemented methods enhance students' enthusiasm and understanding of the script. The study implies that innovation in teaching the Javanese script can serve as an effective strategy for cultural preservation. Consequently, the Blue Ocean Strategy offers a relevant model for educational institutions seeking to develop more engaging and accessible learning experiences for students.
Abstrak: Penelitian ini membahas penerapan strategi Blue Ocean dalam pelestarian aksara Jawa melalui lembaga pendidikan. Dalam konteks ini, strategi Blue Ocean digunakan untuk menciptakan pendekatan baru yang lebih efektif dalam meningkatkan ketertarikan peserta didik terhadap pembelajaran aksara Jawa. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara sebagai instrumen utama untuk mengukur kesadaran dan respons peserta didik terhadap metode pembelajaran yang diterapkan. Hasil penelitian menunjukkan bahwa metode yang digunakan di lembaga pendidikan yang menjadi objek penelitian lebih mudah dipahami oleh peserta didik dibandingkan dengan metode pembelajaran aksara Jawa yang umum diterapkan di tingkat SD hingga SMA. Temuan ini didasarkan pada wawancara yang mengungkapkan adanya peningkatan ketertarikan peserta didik terhadap aksara Jawa karena pendekatan yang lebih inovatif dan adaptif. Data wawancara menunjukkan bahwa metode yang diterapkan mampu meningkatkan minat dan pemahaman peserta didik terhadap aksara Jawa. Implikasi dari penelitian ini menunjukkan bahwa inovasi dalam metode pembelajaran aksara Jawa dapat menjadi strategi yang efektif dalam upaya pelestarian budaya. Oleh karena itu, pendekatan Blue Ocean dapat menjadi model yang relevan bagi institusi pendidikan dalam mengembangkan strategi pembelajaran yang lebih menarik dan mudah diakses oleh peserta didik.
Downloads
References
Abra, Nabil Aisar. “Manajemen Strategik Dalam Kajian Pendidikan Islam.” Pendas: Jurnal Ilmiah Pendidikan Dasar 09, no. 02 (2024). doi:https://doi.org/10.23969/jp.v9i2.
Adetya, Aulia. “Systematic Literature REVIEW : The Influence Of Applying Blue Ocean Strategy (BOS) On Competitive Advantage And Performance Of SMEs.” Jurnal Kebijakan pembangunan 19, no. 1 (2024): 89–98. doi:https://doi.org/10.47441/jkp.v19i1.
Biroli, Alfan, dan Iskandar Dzulkarnain. “Pendidikan Pesantren Berbasis Nilai Kearifan Lokal Di Pulau Madura.” Seminar Nasional Sosiologi (Sensosio) 2, no. 2 (2022): 40–50. https://proceeding.unram.ac.id/index.php/sensosio/article/view/534.
Braun, Virginia, dan Victoria Clarke. “Using thematic analysis in psychology.” Qualitative Research in Psychology 3, no. 2 (2006): 77–101. doi:https://doi.org/10.1191/1478088706qp063oa.
Budiman, Sri, dan Suparjo Suparjo. “Manajemen Strategik Pendidikan Islam.” JISIP (Jurnal Ilmu Sosial dan Pendidikan) 5, no. 3 (2021): 515–23. doi:http://dx.doi.org/10.58258/jisip.v5i3.2197.
Campbell, James, James Buchan, Giorgio Cometto, Benedict David, Gilles Dussault, Helga Fogstad, Inês Fronteira, et al. “Human resources for health and universal health coverage: fostering equity and effective coverage.” Bulletin of the World Health Organization 91, no. 11 (2013): 853–63. doi:http://dx.doi.org/10.2471/BLT.13.118729.
Campbell, John L, Charles Quincy, Jordan Osserman, dan Ove K Pedersen. “Coding In-depth Semistructured Interviews : Problems of Unitization and Intercoder Reliability and Agreement.” Sociological Methods & Research 42, no. 3 (2013): 294–320. doi:https://doi.org/10.1177/004912411350047.
Castleberry, Ashley, dan Amanda Nolen. “Thematic analysis of qualitative research data : Is it as easy as it sounds ?” Currents in Pharmacy Teaching and Learning 10, no. 6 (2018): 1–9. doi:https://doi.org/10.1016/j.cptl.2018.03.019.
Clark, Andrew, Caroline Holland, Jeanne Katz, dan Sheila Peace. “Learning to see: lessons from a participatory observation research project in public spaces.” International Journal of Social Research Methodology 12, no. 4 (2009): 345–60. doi:https://doi.org/10.1080/13645570802268587.
Fitri, Agus Zaenul. “Blue Ocean Strategy for Improving Quality and Competitiveness of Islamic Educational Environment.” Asian Social Science and Humanities Research Journal (ASHREJ) 3, no. 2 (2021): 18–28. doi:https://doi.org/10.37698/ashrej.v3i2.75.
Fitriyah, Nur, dan Nurfaizah. “Implementasi Manajemen Strategi Blue Ocean Di LPI PG-Ra Al-Muttaqin Tasikmalaya.” Journal of Islamic education 2, no. 2 (2022): 1–17.
Hanifah, Aswanti Setyawati, dan Reni Dian Octaviani. “The Implementation of Blue Ocean Strategy To Create a Market Niche.” Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) 2, no. 2 (2015): 191. doi:http://dx.doi.org/10.54324/j.mtl.v2i2.
Jannah, Nisaul, Nurhayati, dan Na’imah. “Manajemen Pemasaran Lembaga PAUD pada Masa Pandemi Covid-19.” Kindergarten: Journal of Islamic Early Childhood Education, 4, no. 2 (2021).
Khatami, M, dan Zainal Arifin. “Manajemen Strategik Pada Lembaga Pendidikan Islam.” In Proceedings of International Conference on Islamic Studies “Islam & Sustainable Development,” 1:219, 2021.
Kim, W. Chan, dan Renée Mauborgne. Blue ocean strategy. Harvard Business Review. Vol. 82. Boston: Harvard Business School Publishing Corporation, 2005.
Lismawati, dan Lili Nur Amaliyah. “Peran Blue Ocean Strategy Dalam Manajemen Pendidikan.” Jurnal Ilmiah Multidisiplin 2, no. 2 (2023).
Liu, Gi Zen. “Innovating research topics in learning technology: Where are the new blue oceans?: Colloquium.” British Journal of Educational Technology 39, no. 4 (2008): 738–47. doi:https://doi.org/10.1111/j.1467-8535.2008.00851.x.
Marwiyah, S. “Pengembangan Budaya Pesantren Berbasis Kearifan Lokal di Pondok Pesantren Putri Salafiyah Bangil dan Pondok Pesantren Ali Ba’alawi Kencong Jember.” Edukasi Islami: Jurnal Pendidikan Islam 10, no. 2 (2022): 631–52. doi:https://doi.org/10.30868/ei.v10i02.
Muhammad, Rafiwue, Richard Davies Evans, dan Muhammad Tahir Nawaz. “Absorptive capacity: A hub of blue ocean and red ocean strategies and capability transformation in innovative business environments.” In International Conference on Knowledge-Based Engineering and Innovation (KBEI), 2:60–65. Tehran, 2015. doi:https://doi.org/10.1109/KBEI.2015.7436022.
Muhsinin, Iqbal Fawaidul, Sedya Sentosa, dan Fina Umu Rif Athi. “Manajemen Strategi untuk Meningkatkan Mutu Lembaga Pendidikan Islam.” Studia Manageria : Jurnal Manajemen Pendidikan Islam 5, no. 2 (2023): 88. http://jurnal.radenfatah.ac.id/index.php/studiamanageria.
Murdiyanto, Eko. Metode Penelitian Kualitatif (Sistematika Penelitian Kualitatif). Lembaga Penelitian dan Pengabdian Pada Masyarakat UPN ”Veteran” Yogyakarta Press, 2020.
Nurfajriani, Wiyanda Vera, Muhammad Wahyu Ilhami, Arivan Mahendra, Rusdy Abdullah Sirodj, dan M Win Afgani. “Triangulasi Data Dalam Analisis Data Kualitatif.” Jurnal Ilmiah Wahana Pendidikan 10, no. September (2024): 826–33.
Nuroniyah, Wardah. “Tradisi Pesantren dan Konstruksi Nilai Kearifan Lokal di Pondok Pesantren Nurul Huda Munjul Astanajapura Cirebon.” Holistik 15, no. 2 (2014): 2014–2393. https://www.syekhnurjati.ac.id/jurnal/index.php/holistik/article/view/335.
Ramasimu, Ntsieni Fitzgerald. “Innovative Teaching Strategies: A Proncipal Component Analysis.” Corporate and Business Strategy Review 5, no. 1 (2024): 87–98. doi:https://doi.org/10.22495/cbsrv5i1art9.
Ratnasari, Srikandi Kumadji, dan Edy Yulianto. “Penerapan Blue Ocean Strategy (BOS) Dalam Upaya Meningkatkan Keunggulan Bersaing (Studi Pada Waroeng Steak and Shake).” Jurnal Administrasi Bisnis 30, no. 1 (2016): 103–8.
Rezeki, Sri, I. Gede Eko Putra Sri Sentanu, Brillyanes Sanawiri, K. Shankar, dan Phong Thanh Nguyen. “Blue ocean strategy for creating value of the organization: Examination of differentiation with red ocean strategy.” International Journal of Recent Technology and Engineering 8, no. 2 Special Issue 11 (2019): 3827–31. doi:http://www.doi.org/10.35940/ijrte.B1504.0982S1119.
Samrin, dan Irawan. “Formulasi Blue Ocean Strategy : Studi Kasus Kopi Gayo di Kabupaten Takengon.” Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) 2, no. 2 (2021): 413. https://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/197.
Savage, Carl, dan Mats Brommels. “Innovation in medical education: How Linköping created a Blue Ocean for medical education in Sweden.” Medical Teacher 30, no. 5 (2008): 501–7. doi:https://doi.org/10.1080/01421590801953760.
Sintha, Lis. “Blue Ocean Strategy Vs Red Ocean Strategy.” Jurnal Keuangan dan Perbankan 1, no. 1 (2013): 46–66. http://repository.uki.ac.id/623/1/Lis Sintha%2C SE%2C MM.pdf.
Suparta, Hendarto. “Pengikisan Bahasa Dalam Masyarakat Jawa Catatan tentang Proses Kepunahan Bahasa Jawa.” Sabda : Jurnal Kajian Kebudayaan 10, no. 2 (2017): 1–16.
Todeva, Emanuela, dan David Knoke. “Strategic alliances and models of collaboration.” Management Decision 43, no. 1 (2005): 123–48. doi:https://doi.org/10.1108/00251740510572533.
Turner, Scott F, Laura B Cardinal, dan Richard M Burton. “Research Design for Mixed Methods : A Triangulation-based Framework and Roadmap.” Organizational Research Methods 20, no. 2 (2017): 243–67. doi:https://doi.org/10.1177/1094428115610808.
Vieira, Elsa Regina Monteiro, dan João José Ferreira. “Strategic framework of fitness clubs based on quality dimensions: the blue ocean strategy approach.” Total Quality Management & Business Excellence 29, no. 13–14 (2017): 1648–1667. doi:https://doi.org/10.1080/14783363.2017.1290523.
Wang, Ching-yi. “Building a Network for Preserving Intangible Cultural Heritage through Education : A Study of Indonesian Batik.” International Journal of Art and Design Education (iJADE) 38, no. 2 (2019): 398–415. doi:https://doi.org/10.1111/jade.12200.
Widdah, Minnah El. “Madrasah Management Strategy as the Education Base for Religious Cadre.” International Journal of Learning, Teaching and Educational Research 21, no. 11 (2022): 227–42. doi:https://doi.org/10.26803/ijlter.21.11.13.
Wijayanti, Ratna, Astiana Ajeng Rahadini, dan Djoko Sulaksono. “Media Pembelajaran Kaligrafi Sebagai Upaya Meningkatkan Minat dan Keterampilan Siswa Dalam Menulis Aksara Jawa.” Sabdasastra : Jurnal Pendidikan Bahasa Jawa 8, no. 1 (2024): 59–66. doi:https://doi.org/10.20961/sabpbj.v8i1.74113.
Downloads
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.